Emulate, Inc. Privacy Policy

Emulate, Inc. and its subsidiaries (Emulate) is committed to protecting the privacy and security of the information you provide us when you access or interact with our websites, including emulatebio.com and moxicentral.com. This Privacy Notice describes the information you provide us through our websites and explains how we use and protect that information.  

What is Personal Information? 

For the purpose of this Privacy Notice “Personal Information” means any information that may identify you as an individual. 

What Personal Information Do We Collect and How Do We Collect It? 

We may collect Personal Information directly from you if you interact with our websites, request information about our products or services, create an account, or request user support. This information may include your name, institution/company, your role, title, or department, phone number, email address, zip or postal code.  If you submit an application through the careers section of our website, we will also collect information about your education, authorization to work in the U.S., and other information you choose to provide. 

In addition, like most companies, we collect information that allows us to personalize your visits to our websites through the use of cookies, web beacons and other technologies that enhance your experience and gather information about visitors and visits to our website.  Please refer to the Cookies and Similar Technologies section below for additional information. 


If you participate on moxicentral.com, we collect your name, email address and password,  You will also have the opportunity to upload a profile photo and provide additional information including a brief bio and list of subjects of interest.  

Please be aware that your name, email address and any other personally identifiable information that you post to the public forum can be read, collected or used by other users of these forums .  If you provide personal information in a private group or in a private message, that information may also be seen by   Emulate’s designated administrators.  

Emulate is not responsible for the information you choose to submit in these forums.   

How Do We Use Personal Information?  

We may use Personal Information for the following legitimate interests and business purposes: 

  • To personalize and improve your experience on our websites and to make recommendations regarding our products and services; 
  • For analytical purposes and to research, develop and improve products, services and content; 
  • To respond to general inquiries or provide technical and user support and training;  
  • To communicate with you regarding your account and provide you with news, and other communications about our products and services;  
  • To verify your identity and troubleshoot problems on our websites;  
  • For testing, research, analysis and product development related to our websites, which may include identifying usage trends and determining the effectiveness of our promotional campaigns; 
  • To comply with legal obligations, including the prevention, detection and/or investigation of fraud, abuse, security incidents and any harmful activity; and  
  • To perform the original purpose for which the personal information was collected. 

You may opt out of any promotional or informational emails that you receive from us, by using the “unsubscribe” link at the bottom of the email or by sending an email to privacy@emulatebio.com 

How Do We Share Personal Information?  

We may share your Personal Information as follows: 

  • With your consent. 
  • To our contractors, service providers and other partners (including without limitation, hosting and platform providers), who support our websites and/or our business and/or who process payments on our behalf.  
  • To service providers who provide data analysis services, customer relationship management solutions and B2B marketing automation solutions so that we can effectively manage our relationship with you as a customer and inform you about our products and services that may be of interest to you. 
  • If we believe in good faith that such sharing is reasonably necessary to investigate, prevent or take action regarding possible illegal activities or to comply with legal process.  
  • If we determine that the disclosure is necessary in situations involving potential threats to the physical safety of any person, violations of this Privacy Notice or our user agreements or to respond to claims of violation of the rights of third parties and/or to protect the rights, property and safety of Emulate, our employees/agents, our users or the public. 
  • In the event that we sell or buy any business or assets, in connection with a merger or other acquisition, or if substantially all of our assets are acquired by a third party. 

Cookies and Similar Technologies 

A cookie is a small text file that is sent to or accessed from your web browser or your device. The cookie enables the website to recognize unique visitors and make the use of the site more meaningful.  This information may include your IP address, web browser and device characteristics, operating system, language preferences, referring URLs, country, location, pages viewed, time spent on pages, links clicked and other web browsing information.   

You may choose to opt out of or withdraw your consent for non-essential cookies through your browser settings. However, if you do so, you may not have access to some features of our website. To learn more about cookies in general and how you can manage your preferences please visit https://www.allaboutcookies.org 

We use several types of cookies, some of which are placed by us, while others are placed by certain service providers. They include:  

  • Functional cookies that remember who you are as a user of our website.  
  • Flash cookies that help your device read content supported by Adobe Flash.   To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. However, if you disable Flash cookies, you may be unable to access certain website features or certain aspects may not function properly.  
  • Web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that collect information such as loading errors and most visited pages.  
  • Social media cookies that integrate with social media platforms and help you share content from our website to your chosen social media platform. 
  • Advertising cookies that match your interests or web searches with applicable advertising information on our website.  We will provide notice and obtain your consent in accordance with any applicable laws. 
  • Other third-party cookies that are used when we embed content and sharing tools from third party sites.  We have no access to or control over third-party cookies.  Information collected by these cookies is governed by the privacy policy of the applicable third party.   
  • Site analytics cookies that monitor how our websites are performing including the number of website visitors, which pages of our site are most popular, which browsers are used and certain demographic information.  This information helps us improve our websites.  These third-party technologies may use this information to provide you with interest-based (behavioral) advertising or other targeted content. To learn more about how Google Analytics, in particular, collects and processes this information, please visit https://policies.google.com/technologies/partner-sites.  You may prevent Google Analytics from recognizing you on our websites by deleting or disabling the relevant cookies.  Alternatively, you can  opt-out from Google Analytics cookies by visiting:  https://tools.google.com/dlpage/gaoptout. 

Where Do We Store and Process Personal Information?  

Emulate may transfer, store and process your Personal Information with service providers based in the United States. If you visit our websites from outside the United States, your Personal Information will be transferred to the United States. You acknowledge that United States laws may differ from, and not offer the same level of data protection as, the laws applicable to your country of residence.  However, as discussed below, we are committed to safeguarding your data through appropriate protections.  By using our websites you understand and agree that your personal information will be processed in the United States or in the countries where our vendors are located.   

How Do We Safeguard Personal Information?  

We are committed to protecting the security of the Personal Information collected, and we take reasonable physical, electronic, and administrative safeguards to help protect such data from unauthorized or inappropriate access or use. However, no system or online transmission of data is completely secure and we cannot guarantee the security of personal information transmitted online.  It is your responsibility to protect the confidentiality of your passwords, account information, and any other access features associated with your access or use of our websites and to adhere to any applicable terms of use or other contract between us and you or your institution/company. 

How Long Do We Retain Personal Information? 

We retain Personal Information for as long as needed for the specific purpose(s) for which it was collected or to comply with applicable contracts, laws, or rules and regulations. 

What Rights Do You Have to Access and Control Your Personal Data? 

We will comply with all applicable legal requirements regarding rights of request access to Personal Information.  We may ask you to verify your identity. 

Links to Third Party Websites 

Our websites may contain links to third-party websites that may have different terms of use and privacy policies.  Emulate does not control and is not responsible for the content of such websites or the privacy practices or terms of use of such third parties.   


We do not knowingly collect or solicit Personal Information from children under the age of 13. If you believe our websites might have any information from or about a child under the age of 13, please contact us at privacy@emulatebio.com 

Do Not Track  

Our websites do not support Do Not Track at this time. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page.  

Residents of the European Union (EU), European Economic Area (EEA), and United Kingdom (UK)  

Please see the Privacy Notice Addendum for European Union (EU), European Economic Area (EEA), and United Kingdom (UK) Residents.  

Residents of the People’s Republic of China 

Please see the Privacy Notice Addendum for the People’s Republic of China. 

Changes to this Privacy Notice 

We reserve the right to amend this Privacy Notice at any time. If we make changes to this Privacy Notice, we will post the revised Privacy Notice on our websites.  Your continued use of our websites after the date the changes take effect constitute your acceptance of the revised Privacy Notice. 

How to Contact Us 

If you have any questions or comments regarding this Privacy Notice, you may contact us at: 

Emulate, Inc.  
Attn: Legal Department  
27 Drydock Avenue, 5th Floor  
Boston, MA 02210 USA  

Email: privacy@emulatebio.com 

Effective   , 2022. 

Privacy Notice Addendum for European Union (EU), European Economic Area (EEA), and United Kingdom (UK) Residents 

This Addendum to our Privacy Notice provides additional information to residents of the European Union (EU), European Economic Area (EEA) and the United Kingdom (UK).   


Emulate, Inc. 

27 Drydock Avenue 

Boston MA 02110 

EU Representative 

Emulate Germany GmbH 

Breite Straße 22 

40213 Düsseldorf 


The Personal Information you provide to us includes “personal data” as defined by 1) the General Data Protection Regulation in effect in the European Economic Area including the European Union, and 2) the United Kingdom General Data Protection Regulation (collectively, “GDPR”).  These laws define personal data as any information relating to an identified or identifiable natural person. 

As discussed above, we will transfer your personal data to the United States where our offices are located, but will do so through the use of appropriate safeguards.  

We process personal data as necessary to pursue our legitimate interest to provide our services to you under one or more of the following legal bases: 

  • Your prior consent  
  • Entering or performing our obligations under a contract.   
  • Ensuring the security and safety of our websites, and its users, detecting and preventing fraud; and understanding website usage  
  • Complying with relevant laws, regulatory requirements and responding to lawful requests, court orders and legal processes. 

In accordance with the GDPR, you have the right to:  

  • Request and access a copy of your personal data or request that we provide it to someone else,  
  • Request that we correct inaccuracies in your personal data,  
  • Request the erasure of your personal data and  
  • Restrict the processing of your personal data.  

If you wish to exercise these rights, please contact us at  

Emulate, Inc.  
Attn: Privacy  
27 Drydock Avenue, 5th Floor  
Boston, MA 02210 USA  

Email: privacy@emulatebio.com 

In addition, you have the right to lodge a complaint with the applicable supervisory data protection authority.   

Privacy Notice Addendum  for Residents of the People’s Republic of China 

This Addendum to our Privacy Notice provides additional information to residents of the People’s Republic of China 

Personal Information Processor 

Emulate Biosciences (Shanghai) Co., Ltd. 

Room A2045, 2F, Building 2 

No.1077 Zhangheng Road 

China (Shanghai) Pilot Free Trade Zone 

People’s Republic of China Representative 

Zhe Kirsty Lyu 

Room A2045, 2F, Building 2 

No.1077 Zhangheng Road 

China (Shanghai) Pilot Free Trade Zone 

WeChat ID: kirstyzhelyu 

Email: Kirsty.Lyu@emulatebio.com 

For the purpose of this Privacy Notice Addendum, “Personal Information” has the meaning set forth in the China Personal Information Protection Law (PIPL).  Under this definition, Personal Information is any electronic or otherwise recorded information related to identified or identifiable natural persons, excluding anonymized data.    Personal Information may include Sensitive Information which includes location and other types of data.   

Emulate, Inc., the parent company of Emulate Biosciences (Shanghai) Co., Ltd., is located in the United States and has subsidiaries in other countries.  In order to operate our business, we will transfer your personal information to the United States where Emulate, Inc. is located, but will do so through the use of appropriate safeguards. We will comply with applicable Chinese laws regarding cross border transfer. 

We process personal information as necessary for the following purposes: 

  • Obtaining your consent 
  • For the performance of our obligations under a contract with you 
  • As necessary for the performance of our statutory responsibilities or obligations 
  • Where necessary for responding to a public health emergency or protecting the life, health, or property of individuals in case of emergency 
  • For news reporting or other activities in the public interest 
  • For purposes of processing PI already publicly disclosed by you or otherwise lawfully disclosed 
  • As otherwise permitted by law  

Under PIPL certain information, including location data may be considered sensitive information.   If you fill out a form on our website and provide information about your location, we will use this information solely to route your request to the appropriate member of our team.   By using this website and completing the form, you consent to the use of this information for this specific purpose.   

In accordance with PIPL, you have the rights to:  

  • Request and access a copy of your personal data or request that we provide it to someone else to the extent that the request is allowed under applicable Chinese laws,  
  • Request that we correct inaccuracies in your personal information 
  • Request the deletion of your personal data in certain circumstances  
  • Restrict the processing of your personal data.  
  • Withdraw your consent. 

If you wish to exercise these rights, please contact us at  

Emulate, Inc.  
Attn: Privacy  
27 Drydock Avenue, 5th Floor  
Boston, MA 02210 USA  

Email: privacy@emulatebio.com 

Effective: April 19, 2023